The lessons are organized by theme and you can achieve multiple levels within each one. Thats because users can actually contribute to developing lessons in the Duolingo Incubator as long as they know both the native and target language. To retain this sacred streak, you just complete a daily lesson which will usually include a mix of translation, pronunciation and matching. “The Streak is a very powerful tool in forming a daily habit as you are rewarding and incentivizing them for using the platform at some point everyday… Once they have started a streak people hate to lose them,” said the company’s Principle Product Manager, Zan Gilani. This is a program that allows contributors to volunteer to create courses for languages that are not yet available on Duolingoor, in some cases, on any traditional language learning service. And Duolingo is ridiculously good at gamifying the experience, doing so through the implementation of elements like XP (experience points), virtual currencies, leaderboards and streaks. In the same year, Duolingo took another step to increase community engagement and build more value into their product by creating Duolingo Incubator. One reason for Duolingo’s global success is the use of gamification, which is the process of replicating game-like features in order to retain users. If you were to imagine a country populated only by users of the app, it’d be about the size of the United States. With over 300 million users worldwide, Duolingo has certainly made a name for itself. Duolingo Specs: Gamification and Structure
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